Entertainment

SWEEPING CHANGES IN LIFESTYLE AND TECHNOLOGY HAVE MADE ENTERTAINMENT MARKETING STRATEGIES MORE POWERFUL AS CONTENT IS CONSUMED AND SHARED ON MULTIPLE SCREENS FROM MOVIE THEATERS TO TELEVISION SCREENS TO SMALL MOBILE DEVICES.

Consumer and technology brands can learn new ways to align with entertainment properties and engage consumers without the high cost associated with advertising.

This special showcase provides customized solutions and brand alliances for organizations seeking to utilize entertainment as an essential marketing platform for their brand.

  • branded storytelling by placing products or services in high-visibility films and television programs
  • promotional alliances with entertainment properties or events
  • acquiring or leveraging a celebrity association into media coverage

In this showcase, entertainment industry professionals will introduce their hottest upcoming properties and compelling partnership opportunities.