Moderated by: Dilip Yadav, Initiator of Open Knots
Hyper impatient consumers: Can one-brand-engage-all live for long?
In today’s over connected world, where information flows at the speed of thought, consumers are spoilt for choice. Those with high disposable incomes are mega multi-taskers, with short attention spans. They are demanding and impatient. Enough is not good enough for them. Can one brand get to their attention, and win? Are brand partnerships the new mantra to keep these consumer hooked?
Successful brand partnerships: Should they complement or supplement?
Brands have been forging partnerships for a long time. Whether it is for reduced media costs, increased visibility, rub-off from others brand values or simple sales targets. A smart brand partnership strategy can either help or hurt a brand. It is not always about new customers and additional revenue. In a world of growing complexity, and procreation of never before consumer segments, it has become essential to deploy new strategies backed with tactics. What should be the mix of drivers – not-for profit causes, co-advertising, brand licensing, content sharing, online strategies, retail co-sharing et all
THE THOUGHT LEADERS
Experts who enriched us with their thought provoking ideas on “Marketing Partnerships” and “Brand Alliances”.
In this role, he champions SAP India's marketing efforts to support the company’s transition to become THE Cloud Company Powered by SAP HANA with a focus on customers and world-class innovations.
Head of Marketing – SAP India
As a bestselling author with two decades of experience in the literary industry, Kulpreet Yadav brings the underutilized potential of literary work in brand marketing. As a speaker, he has inspired thousands of professionals and students globally. More at www.kulpreetyadav.com
Bestselling Author | Literary Industry Expert
Over 19 years in Media with rich experience in business operations, sales and marketing in Broadcast TV, Radio, Print , Internet and Digital mediums across Indian and International markets.
Head - International Business at Times Television Network
With 30 years’ experience in Advertising, Brand & Communication management ,Kishore is Industry analyst on changing marketing trend and consumer insight, Published author & columnist, Global trainer & educator.
Vice President McCann Erickson India
An insights activation hub, Open Knots is currently nurturing several new ideas by mentoring and investing in start-ups. Earlier, Dilip was the Managing Director, Client Services for Weber Shandwick India and the Managing Director for Creation, India
Initiator of Open Knots
Rishi Piparaiya holds an MBA degree from Cornell University, New York and undergraduate specialisation in Economics and Electrical Engineering from the University of Rochester, New York.
Director - Marketing and Direct Sales at Aviva
Amit Nandi heads KTM Motorcycles in India. KTM is Europe's and India's largest premium sports motorcycle brand. It is also the fastest growing motorcycle brand in India. Bajaj Auto owns 48% of KTM Motorrad AG globally.
Senior Vice President, Bajaj Auto Limited
With over 16 years of experience across Advertising, Retail & Telecom, and excellent record of launching and managing brands, Prasun has in-depth understanding of consumers, communication & consumer-brand interaction.
Sr. Vice President - Marketing Reliance Communications
President of Cherry Group, including Ebook publisher limited, Cherry Global BV, Netherlands and Cherry products Hong Kong Limited. Educated in England, an Innovator, Chartered Marketer by profession, Nilesh leads Technology Sales & Marketing and Innovation Management of Cherry Group.
President at e Book Publisher Limited
Manav has more than 17yrs of experience in the Indian & international Media & Entertainment industry having held key management positions in organizations like Reliance BIG Broadcast, BIG 92.7 FM, ENIL (Radio Mirchi), etc.
Group CEO at Sri Adhikari Brothers Group
Following a 30 year career in the travel and hospitality industry. Bicky started with holding the responsibility for developing and managing DubLi’s travel portal. In addition he now leads DubLi’s strategic partnerships & business expansion in the developing markets.
Executive Vice President - Business Strategy , Ominto
Rajiv has been a social and digital media entrepreneur since 2007. He started out as a blogger with WATBlog and over the last decade has consulted over 100+ brands and built WATConsult into a 140 people team across 4 cities
Founder & CEO | WATConsult
Author of the first Thought Leadership Book for Women out of Asia and India, NUCLEUS; Power Women Lead From the Core, she has placed India on the global map as an international speaker and author. More at www.AbhaMBanerjee.com.
Founded Vyoma Media, India’s largest digital OOH company reaching an audience of over 100 million each month. Vyoma has figured out how to integrate digital ad technology with the Indian Railway reach and currently has its presence in 200 railway stations across the country.
Managing Director, Vyoma Media
Discover how Entertainment, Causes, Retail and Online Assets are driving partnership marketing.
NOT-FOR-PROFITS / CAUSES
Where corporations and nonprofits come to build mutually-beneficial business/nonprofit alliances and find the building blocks of success.
Get the opportunity to share your Brand story at the Brand Partnership Meet. Connect with key peers and potential partners from other brands, agencies and entertainment assets. Not only will you enjoy the presentations, you will find high quality potential partnerships worth your time.
A truly useful place for generating contacts, building relationships, and getting a first-look at branded entertainment ideas. I am really impressed with the idea of a meeting with conversations seeking true partnership opportunities, not just about pitching. I am hopeful that my calendar should be packed if i get to meet these many brands.
If you deploy partnership marketing for your brand, the Brand Partnership Meet is perhaps among the most valuable days you will spend working all year. It will be a gold mine of contacts and content. I recommend this meet to every brand in the consumer space.
It is literally impossible for this event not to produce a strong ROI. The diversity and quality of the companies and brands who are expected to come, and the impressive approach of streamlined organisation of interactive sessions as told to me looks great!
The meeting looks to be a great way to get all different industry sectors in one room, where we all let our guard down and talk about opportunities. The way it is planned, I believe that the atmosphere will let us mingle with other participants and get to know each other, taking us out of our world and into the world of other industries. I really look forward to such meaningful gathering!